Website analysis research

 

Take A Break

• On the right hand side of the website it offers 'exclusive' offers to save money on your next holiday. This influences the consumer to get involved with winning the competition and also engages the consumers more with the brand.
• They also advertise other versions of their magazines from the past weeks or months to encourage the consumer to buy and read them.
• They also push other stories across that they're target audience may be interested in order to hook them in.
• They target their audience by suggesting other stories or advice on general life queries suggesting their demographic. 
• The layout of this website pushes the main stories and newest content right at the attention of the consumer so they miss it suggesting that they want to update their consumers as soon as possible so they look further into other articles etc.
• The images used within the website show happy and joyful women with a bright background surrounded by stories left, right and centre suggesting the target audience that they are pushing this towards in order to show their brand identity towards the consumer.
• This has been constructed for the maximum appeal by using articles that would draw the attention of the consumer suggesting more interaction. The use of the bright colours and the layout also makes the story hit harder towards the consumers eye contrasting with the background.
• They have links to all social media which attracts more consumer interaction.
• The navigation tools at the top of the page are in bright white text corresponding with a pinky red background in order to stand out against the rest of the page. Their are multiple linked pages which lead to all different types of ways the consumer can interact with the website such as giveaway competitions puzzles etc.

Contents 

• They advertise other magazines that have been published by them to influence the consumer to either read, look or purchase another copy. This allows Take A Break to keep customers drawn in with the latest gossip and newest stories they maybe be interested in.
• They produce articles about personal life stories published by themselves in order to grow the connection between the consumer and the magazine which gain influences the consumer to keep buying the magazine.
• Their linked pages such as bingo and puzzles again suggest their type of demographic and the audience they're publishing this towards.

Heat 

• They show up to date TV reality show drama (e.g. Love Island) which suggest the type of audience and demographic they are aiming this magazine towards.
• They have big celebrity or famous faces ( E.g. Sarah Harding and Millie Grace Court from Love Island) that their consumers would recognise and click on in order to find more information about as they may be interested in. This allows Heat to get more interaction with their consumers which could transition into more sales and subscriptions etc.
• Heat are very big on advertising clothing, this is shown by the the connection they have with Love Island as the contestants where branded clothing which ties into the mass amounts of advertising and articles of the show. 
• Their advertisements and articles also suggest a certain demographic that their aiming their products towards.
• The layout of this website pushes the main stories and newest content right at the attention of the consumer so they miss it suggesting that they want to update their consumers as soon as possible so they look further into other articles etc.
• They have links to all social media which attracts more consumer interaction.
• This has been constructed for the maximum appeal by using articles that would draw the attention of the consumer suggesting more interaction. The use of the bright colours and the layout also makes the story hit harder towards the consumers eye contrasting with the background.
• The navigation tools at the top of the page are in bright white text corresponding with a bold red background in order to stand out against the rest of the page. Their are multiple linked pages which lead to all different types of ways the consumer can interact with the website such as giveaway competitions etc.
• The images used within the website show happy and joyful women with a bright background in order to make them stand out, this suggests the target audience that they are pushing this towards in order to show their brand identity towards the consumer.

Contents

• They aim their certain main articles which consist of Love Island gossip, celebrity social life like Katie Price and many more. Again this also shows the demographic they're trying to base their articles and stories about.
• Their linked pages consist of fashion, beauty and reality stories which act as a more detailed version about all of the real life stories. This gives the consumers more of a chance to gather more information instead of one main story.
• They don't have many ways of interacting with heir consumers but they do have an 'win' page which has chances to win tickets, equipment holidays etc. 

Sports Illustrated

• The main, newest headlines are linked on the right hand side so if the consumer wants to look more into that story they can. 
• The main stories consist of an image in order to give the consumer more idea of the story.
• Again this has been constructed for the maximum appeal by using articles that would draw the attention of the consumer suggesting more interaction. The use of the bright white on the back of a dark red heading suggests that the layout also makes the story hit harder towards the consumers eye contrasting with the background. However the white background pushes the rest of the stories towards the consumer.
• The linked pages are all detailed articles of different sports suggesting they don't just primarily cover one sports news.

Contents

•  This is just one of the linked pages leading to more in-depth news on NFL games, players etc.