Research into the industry, form and genre

 

Research into the industry, form, and genre

Industry

Who are Bauer?

Bauer Media Group are a German multimedia conglomerate headquartered in Hamburg. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations They also have print shops, postal, distribution and marketing services. Bauer has a workforce of approximately 11,000 in 17 countries suggesting that they are a conglomerate. Bauer own lots of big names within media, some magazines that they own are Heat, TV Choice and Grazia. They also own radio stations Kiss and Magic and a television venture with Channel 4, this ranks then as one of the most low-profile media owners in Britain.

 

Form

What is the purpose of cross-media production in magazines?

Cross-Media is something that includes the distribution of content (for examples music, text, pictures, video etc). One often used combination is magazines, mobile devices, and Internet. Magazines in particular uses cross-media production to spread their product out in different ways in order to attract an audience. Big magazine brand like Teen Vogue have websites to promotes and share stories on there as well as real copies. This is to give the brand identity more of an open pathway into exploring different was that cross-media production and synergy, which is the promotion and sale of a product (and all its versions throughout the various subsidiaries of a media conglomerate, can help their brand push their product forward using modern-day technology.

Genre

What is a real-life magazine?

A Real-Life story magazine is a story that is a description of imaginary people and events, which is written or told in a story format in order to engage with the reader. Examples of real-life stories that magazines like Bauer have are such as: weight loss, hacks and life skills etc. This allows these types of real-life story magazines to engage with their audience demographic and essentially tell them a story that they would be interested in. This allows the magazine to attract and gain a new audience to sell their products to.